Steven Granata

Steven Granata

Farmers Insurance Medical Service

About

I am a highly skilled, organized, inclusive leader that works at Farmers Insurance. • I have 26 years of experience in the insurance industry • I have been in a leadership position for multiple years and have developed my management and leadership style to reflect an understanding of what is needed for a successful team and operation. • I am an inclusive leader that builds trust with my staff. • Excellent understanding of this claims market and what it takes to succeed as a claims leader in this market and my performance and behaviors reflect this success. • Skilled at independent problem solving and follow-through. • Proven leadership capability demonstrated in business settings. • Outstanding interpersonal skills with ability to communicate with others at all levels.

Forums

How do you stop your product from turning into a complex maze as you try to scale upmarket?

Every time we moved upmarket, enterprise prospects asked for more integrations, more roles, and more settings. Before we knew it, our clean and simmple tool started feeling heavy and intimidating to solo founders and small teams.

The hardest part is accepting that you cannot build a product that serves both solo creators and Fourtune 500 companies equally well.

For teams that faced this fork in the road: how did you decide which market segment to finally double down on?

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