How do you stop your product from turning into a complex maze as you try to scale upmarket?

Every time we moved upmarket, enterprise prospects asked for more integrations, more roles, and more settings. Before we knew it, our clean and simmple tool started feeling heavy and intimidating to solo founders and small teams.

The hardest part is accepting that you cannot build a product that serves both solo creators and Fourtune 500 companies equally well.

For teams that faced this fork in the road: how did you decide which market segment to finally double down on?