How do people actually find trends before they go viral?
I’ve always been curious about how creators catch trends early. By the time something shows up on “trend dashboards”, it’s usually already everywhere. Most viral formats seem to follow a weird path across the internet: Reddit → Twitter/X → niche communities → TikTok / Instagram By the time it reaches Instagram, it’s already saturated. So I started building a small experiment to track early...
Builder → Marketer
I’m a builder at heart. Started as a programmer, spent years shipping things, and learned performance marketing the hard way by building a D2C business from scratch. While running 0→1 growth myself, I ended up deep in performance marketing, paid ads, and creative testing: not as theory, but because shipping and scaling demanded it. One pattern kept repeating: as ads start working, ad creative...
Scaling Ads
Quick question for folks running paid ads 👋 Do you feel creative execution (making/editing videos, variants, approvals, etc.) slows down how fast you can test new ad ideas? Yes / No is totally fine. (If yes, curious what part slows you down the most.)
