I m a builder at heart. Started as a programmer, spent years shipping things, and learned performance marketing the hard way by building a D2C business from scratch.
While running 0 1 growth myself, I ended up deep in performance marketing, paid ads, and creative testing: not as theory, but because shipping and scaling demanded it.
One pattern kept repeating: as ads start working, ad creative execution becomes the bottleneck. Ideas exist. Data exists. But getting good variations out consistently, especially on Meta / Google ads breaks down.
I m now building eonik, a performance marketing product focused on creative execution for D2C teams, while staying very hands-on and close to real operator workflows.
I still think like a engineer: build systems, reduce manual effort, iterate fast. If you re running paid ads and feel constrained by creative bandwidth more than targeting, happy to exchange notes.

Quick question for folks running paid ads

Do you feel creative execution (making/editing videos, variants, approvals, etc.) slows down how fast you can test new ad ideas?