





User interviews are lying to you
Not because developers lie to you. Because they can't accurately report on what they actually do. Memory distorts. Social desirability bias kicks in. Nobody says "I was completely lost for the first 10 minutes"—they say "the onboarding was a little confusing at first." That's not dishonest. It's just how humans work. I've run hundreds of developer-focused interviews across my career. They're...
Roast our developer onboarding
We built a platform that helps dev tool founders identify what's broken in their developer onboarding. So it would be a little embarrassing if ours was broken. ...which is exactly why I'm posting this. We launched Built for Devs today. The short version: we match founders with fresh developers who fit their target profile, capture the full evaluation session, and deliver a findings report...
How do you figure out why developers drop off?
Genuinely asking—not rhetorical. You ship. Developers sign up. Some activate. Most don't come back. And you're left with dashboards that tell you where they left but nothing about why. The obvious moves: reach out to churned users (they don't respond), check your docs analytics (not enough signal), run user interviews (you get the survivorship bias crowd who made it through), watch session...
How I Used Claude Code's Multi-Agent Orchestration and Laravel to Rebuild a Backend Overnight
Last night at 8:50 PM, I sat down to rebuild a product's backend from scratch. By 11 PM, I had a complete Laravel API with auth, CRUD, real-time WebSockets, and chat. By 1:50 AM, the existing React Native frontend was wired up and running against it locally. Deployed to the cloud the next morning. That's about two hours for the entire backend. Five hours total including frontend integration....






