Last month, I did something that felt slightly insane.
I took our product description, fed it into ChatGPT, and asked it to build a competitor. Not a parody. A real competitor. Better features, better positioning, better everything. I told it to be ruthless.
It did!
The output was polished. Confident. Structured like a real go-to-market plan. It named features we don t have. It positioned itself against us. It looked like a threat on paper.
Let me start from the creator s perspective: I personally don t have a product (apart from hiring people for creative work or offering personal consultations).
But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).
