Building a community these days is no longer just about setting up a social media profile or starting a private group on Slack or Discord.

Companies need to differentiate themselves, gain a competitive advantage, and build relationships with clients/users on a more personal level.

I recently spent some time testing different betting apps to understand how they actually perform beyond ads.

Some key things I noticed:

- Withdrawal speed varies a lot between apps

- UI can be good, but reliability is often poor

No, at this time, I do not mean social media but something like an enclosed community for the core (top-tier customers).

On Friday, I had a call with a marketing manager at @Crisp and he mentioned this thing.
I know there are more companies that are trying to create more personal connections with paying clients and network among themselves. I love community management, wanna learn from the best and apply the best practices.