Max Yan

This is rooted in psychology.

When you show that there is enormous interest in something, a crowd of people will flock and want to see it.

I woke up this morning, and X was full of this message:

Today I received a question about proper launch preparation:

Nika, how long should this take us?

And I didn t have a clear answer.

Our team is planning to launch a new version of our product on Product Hunt next week, after a period of optimization and improvements. As we get closer to launch day, I realize there s a lot to prepare, and I m curious about how other teams usually approach this process.

So far, here s what we ve been focusing on:

• Most importantly, making sure the product works well and delivers real value

• Continuous testing to ensure performance and stability

• Designing clean and clear product screenshots

• Preparing a summary of what s been updated, fixed, or optimized

• Writing launch content (tagline, description, first comment, etc.)

• Maintaining good health and a stable mindset for the launch

• Expanding our network and connecting with other makers