This is rooted in psychology.

When you show that there is enormous interest in something, a crowd of people will flock and want to see it.

I woke up this morning, and X was full of this message:

Today I received a question about proper launch preparation:

Nika, how long should this take us?

And I didn t have a clear answer.

Our team is planning to launch a new version of our product on Product Hunt next week, after a period of optimization and improvements. As we get closer to launch day, I realize there s a lot to prepare, and I m curious about how other teams usually approach this process.

So far, here s what we ve been focusing on:

• Most importantly, making sure the product works well and delivers real value

• Continuous testing to ensure performance and stability

• Designing clean and clear product screenshots

• Preparing a summary of what s been updated, fixed, or optimized

• Writing launch content (tagline, description, first comment, etc.)

• Maintaining good health and a stable mindset for the launch

• Expanding our network and connecting with other makers

As usual, Y Combinator came up with segments that are worth investing:

1. Cursor for Product Managers
2. AI-Native Hedge Funds
3. AI-Native Agencies
4. Stablecoin Financial Services
5. AI for Government
6. Modern Metal Mills
7. AI Guidance for Physical Work 8. Large Spatial Models 9. Infra for Government Fraud Hunters 10. Make LLMs Easy to Train