Lovable hit $400M ARR with 146 employees. That's $2.7M revenue per employee. Midjourney goes even further. $500M revenue. ~110 employees. $0 raised from investors. That's over $4.5M per employee. Bootstrapped. For context: most SaaS companies celebrate $200k-$300k per employee as a strong benchmark.
If 146 people can generate $400M, what does the math look like at 10?
Last month, I did something that felt slightly insane.
I took our product description, fed it into ChatGPT, and asked it to build a competitor. Not a parody. A real competitor. Better features, better positioning, better everything. I told it to be ruthless.
It did!
The output was polished. Confident. Structured like a real go-to-market plan. It named features we don t have. It positioned itself against us. It looked like a threat on paper.
