Lovable hit $400M ARR with 146 employees. That's $2.7M revenue per employee. Midjourney goes even further. $500M revenue. ~110 employees. $0 raised from investors. That's over $4.5M per employee. Bootstrapped. For context: most SaaS companies celebrate $200k-$300k per employee as a strong benchmark.
If 146 people can generate $400M, what does the math look like at 10?
Last month, I did something that felt slightly insane.
I took our product description, fed it into ChatGPT, and asked it to build a competitor. Not a parody. A real competitor. Better features, better positioning, better everything. I told it to be ruthless.
It did!
The output was polished. Confident. Structured like a real go-to-market plan. It named features we don t have. It positioned itself against us. It looked like a threat on paper.
I wrote a forum post not long ago on marketing as one of the rising in importance hires for all startups. This is all the things we've done, with some results and free resources.
Let me start from the creator s perspective: I personally don t have a product (apart from hiring people for creative work or offering personal consultations).
But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).
