We’re launching today, and here’s my #1 tip for anyone planning a PH launch
by•
It may feel like you’ve considered everything:
product page, positioning, network support, social media content… even day planning.
We thought we did too.
But we missed one important thing.
Our whole team is in one timezone.
If you look at the Product of the Day race, it’s basically a 24-hour marathon. If the same people handle it the entire time, competitors with better timezone coverage can move ahead in just a few hours.
Right now we’re #2 and pushing for #1, so we’re still very much in the race.
That’s basically how I look right now after 13+ hours of launch day.
Hope this helps someone planning their next launch 🙂
Curious to hear from others:
What’s your #1 recommendation for someone planning a Product Hunt launch?
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My advice is: for teams that are in Europe/Asia, focus on the first 4 hours.
During that time, the ranking list doesn’t appear and gets shuffled. After the 4th hour, we have a top 5. Most people then vote for one of the top 5 products afterward. Everyone supports the winner. No one is going to scroll down to 24th place to find your product. They assume that the people before them have already selected the good products for them.
Also, in the mobile version, only the top 5 products are shown. You can’t scroll and search for products further down. So for everyone in Europe and Asia with limited teams or solo : focus on what brings the highest ROI.
Glam AI
@byalexai Absolutely agree, that’s actually also my key learning from our launch day!
If you have a gap in the first hours, it becomes more and more difficult to close it later. Better to start as actively as possible - to get into the top 5, or even better #1 right away if you’re really aiming for Product of the Day 🙂
Thanks for sharing! I think this will be very helpful for those planning a launch.
minimalist phone: creating folders
Having at least 2 people from the opposite time zones is plus.
Otherwise... prepare for sleepless night :D
Glam AI
@busmark_w_nika We heard that too, but didn’t pay much attention, thought activity would slow down over time. Now we really felt it 😅
I guess it really depends on the day!
Do you usually do this for your launches, having people from different time zones?
Askflow AI
by handling you mean responding to comments and questions?