About
Hey, I’m Emma, a UX‑obsessed strategist who’s spent the last (nearly) two decades helping brands grow up! I’ve led digital transformations in B2B marketplaces, turned a small hospitality startup into a global name, and helped an AI data platform evolve its product to the point it was acquired by L’Oréal. Along the way, I’ve built and coached cross‑functional teams across Europe, Asia, and the US, always with the same focus: research‑led UX, clear positioning, beautiful design, and experiences that convert. Now my main obsession is you x you i. I'm taking everything I’ve learned from e‑commerce, hospitality, and tech and turning it into tools and coaching that help SMB founders fix their UX, lift conversion, and build businesses that are genuinely investable and acquisition‑ready.
Badges
