A recent audit of 212 brands found that the average AI search share of voice dropped from 23.4% during discovery to 15.7% when buyers asked pricing-related questions.
The same audit found that more than half of the brands had zero visibility during pricing searches in their categories.
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With how fast you can spin up new features using modern AI tools now, scope creep is dangerously easy. Every time I sit down to work, I end up building something cool instead of telling people the product actually exists. Getting a couple of hundred signups with a handful of active users is usually the universe telling you to step away from the code editor and start talking to humans. When do you personally draw the line and say, "Okay, no more features until we get more distribution"?
