Hotels are winning AI visibility — but losing bookings to OTAs
Hotels are spending heavily on marketing to drive direct bookings. AI assistants are now mentioning hotels more than ever. But here’s the problem we keep seeing: Hotels show up in AI answers. Yet when users ask “where to book” or “how to reserve”, the booking action is routed to an OTA instead of the hotel’s own website. So hotels win visibility, but lose conversion. This isn’t a traditional...



AI mentions don’t equal AI conversions — we measured the gap
While testing how AI assistants recommend brands, we noticed a pattern that surprised us. Many brands show up frequently in AI-generated answers — but when users ask for what to do next (book, buy, visit, compare), the AI often cites a different source. In many cases, that source is not the brand’s own website. In other words: Brands can win AI visibility But still lose the action This feels...
