... Product Hunt I'm Jo o, a brand creative consultant from Portugal, and a first-time tech founder. For over 20 years, I worked around the world in brand consultancy for the world's largest clients, including Coca-Cola, HSBC, BMW, Bank of America, AT&T, Airbnb, and Vodafone. As a Creative Director, it was rewarding work, and I love it. But over time, one thing kept nagging at me. Every project started the same way: with a significant budget ...

... noticed two main narratives in how companies view their competitors. Either it s a fight to the death approach exactly like what we see between Replit and Lovable (though it seems Replit does more of the provoking ) basically: We speak badly about our competition. Or it s more motivational: We speak positively about our competition. Tho I do not know whether I have seen some example of this competition, I can see it only in terms of personal branding when ... ... things about someone, even when they are competitors