... During today s standup meeting, an idea came up about improving our presence on Reddit (for LLM search visibility and similar reasons). One of the suggestions was to look for high-karma accounts and possibly buy them to appear more credible when posting and mentioning the product within the posts/comments. It s a tactic, sure, but to me it already feels like it crosses an ethical line. I sometimes worry they can seriously damage a company s reputation. There ... ... also other practices, such as: Fake purchase counters on websites Buying followers and likes Exploiting a brand s reputation Spreading misinformation Clicking on competitors

... attention. I wrote my most viral post in 10 minutes while having morning coffee. You never know what will take off. Don't overthink it, just start writing and posting. 2. Don't be afraid to help competitors Some people say building in public I only give my competitors