... companies 10 people , median 10. Part 2. The founders: big names, pedigrees, and geography 1,602 founders  profiled. Name-matching surfaced major-founder profiles adjacent to launches Srinivas (Perplexity), Kothari (Notion), Perkins (Canva), Mensch (Mistral), Pei (Nothing)   flagged as likely match artifacts  (could be namesakes) unless confirmed.  18.5% are ex-Big Tech , with  2.9 larger  audiences. Top prior employers (descending):  Google 62, Microsoft 47, Meta 41, Amazon 37, Apple 36 . Geography ... ... India 160  (India nearly matches US reception). Schools: UC, Stanford, Oxford, Cornell, Tel Aviv. Part 3. What actually works at launch Teams win:  solo 123 2 3 = 188 4+ = 288; blended multi-maker avg ~227 vs

... opened with a unique angle - you scroll into the motion - you re curious, you stay, you hit view completion, video hits recommendation: https://www.tiktok.com/@lu.cella... They don t just make good content. They design for performance. 5. Creativity Carl Pei once said something to me that stuck: "Creativity is just marketing efficiency." I loved the framing because that is what earned media is all about. The more creative you are, the harder your marketing works for you. It earns impressions ... ... makes sense, worries me for everyone else though! Comment from Dan Bulteel(@dbul): @npmitaart  Love using marketing insights to feed product growth point. Comment from Narmin Farzaliyeva (@narminfarz4): Anyone can generate content now, but knowing what's right vs