NEW from Pinterest

While most creator platforms out there seem to be going all in on video (ahem, Instagram and then not Instagram?), it looks like Pinterest is still placing some of its bets on good ol’ photos. The image-sharing decacorn soft-launched Shuffles yesterday, an app that helps you create collages and moodboards. If you think about Pinterest’s early user base (mostly DIY lovers), the company’s move in this direction makes a ton of sense.

Shuffles comes out of Pinterest’s recently created in-house incubator, TwoTwenty, and is currently available by invite or by joining the waitlist on its home screen. Although the company’s been rather quiet about its new app, the App Store listing notes some of its features and uses cases. You can use Shuffles to cut out objects from images, add animations and effects, and share your creations privately or publicly. That’s not to say Pinterest doesn’t care about video anymore. In fact, last year it announced Pinterest TV, which gives shoppers and sellers a glimpse into live shopping.

Despite the current state of the ad market, Pinterest’s deep push into eCommerce and advertising seems to be paying off. “Pinterest achieved 9% revenue growth year over year in Q2, or 10% revenue growth on a constant currency basis” Bill Ready, Pinterest’s new CEO announced in the company’s Q2 earnings report.

If your creative juices are overflowing and you can’t wait to get your hands on the new collage-making app, we recently covered some great alternatives for moodboarding. Check them out here.

Have you tried Shuffles already? Let us know your thoughts.

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