I've been using the SMS Purple for the last few months and love it - both for what it is, and what it might mean for the future of news. There's a few emergent ways to engage one to one with smart people who curate the news - Purple and Snapchat are kinda leading the way here. Though there is something really nice about SMS, almost nostalgic in its simplicity, to not feeling "on" a third party platform. I'm worried that will feel lost when embedded on Messenger. @rebeccajharris and team - I'm sure you're looking at the cool stuff coming in iOS 10 iMessage. Make Purple Text Again #MPTA
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