Marc Copeland

I spent way too much time rewriting blog posts for social media. So I automated it.

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Here's what used to happen every time I published a blog post:

- Rewrite it as a Twitter thread (15 min)

- Rewrite it for LinkedIn three different ways (30 min)

- Write an Instagram caption and research 20 hashtags (20 min)

- Write a TikTok script with a hook that lands in 3 seconds (15 min)

- Write a Reddit post that doesn't sound like self-promo (10 min)

- Write two versions of an email newsletter (20 min)

- Write a Facebook post (10 min)

- Plan out which day to post each one (15 min)

That's about 2.5 hours per article. Four articles a month = 10 hours. And honestly? The quality was inconsistent because by platform #5 I was just copy-pasting and hoping for the best (aren't we all doing that daily).

So I built an API that does all of it in one call. You paste in your article (or just a URL) and it generates platform-native content for all 8 platforms in about 30 seconds. Not reformatted — actually rewritten for each platform's algorithm and culture.

The Twitter thread has scroll-stopping hooks. The LinkedIn posts come in three formats (story, listicle, contrarian take). The Instagram caption includes carousel slide titles. The TikTok script has audio suggestions. The Reddit post sounds like a real person, not a brand.

It even generates a 7-day content calendar telling you what to post and when.

Launching it on Product Hunt next Wednesday.

But I'm genuinely curious — for everyone here who creates content:

Which platform do you find the hardest to write for? And what's your current process for repurposing content across platforms?

I thought it was TikTok (the 3-second hook requirement is brutal), but I've heard from others that LinkedIn is the worst because the algorithm keeps changing what format works.

Would love to hear what your experience has been.

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