Objectives & OKRs by airfocus - Supercharge your product strategy with built-in OKRs

Hello fellow hunters, 👋 Malte here, the co-founder and CEO at airfocus, the most flexible, end-to-end product management platform. We've been working hard since our last launch on Product Hunt, and today, I’m thrilled to introduce our biggest release of the year, which brings OKRs into product work: the airfocus Objectives & OKRs. In talking with product organizations large and small about OKRs and goal setting, everyone kind of sighed or rolled their eyes, and not because OKRs are not valuable - quite the opposite. But their implementation is still so clunky and disjointed that OKRs usually operate in parallel to day-to-day product work & strategy, often becoming just an afterthought while scrambling to manually fill out progress updates across a set of disconnected spreadsheets 30 minutes before the cross-company OKR progress meeting. 😅 This is not to criticize - we know that pain firsthand at airfocus as well! This is why we built the Objectives & OKRs: an OKR tool that’s built directly into your product management platform to help you and your team deliver on your goals. How? Easy. 🎯 Manage your OKRs from airfocus & connect them directly to your roadmaps and workflows, so you can understand your team's progress on all levels (from a single story all the way up to long-term company-level objectives). 🎯 Link your airfocus items (initiatives, epics, etc.) directly to Key Results to not lose sight of overarching goals within daily work. 🎯 Automatically track progress via regular check-ins to get real-time context, helping you immediately pinpoint at-risk objectives and make quick adjustments. Oh, you don’t use OKRs? No biggie - like everything we do, we built this feature to adapt to any goal-setting framework. Really excited to hear your feedback, and help more product teams crush their goals. 💪 Best, Malte

Very excited to be launching this for the airfocus team. It's great to see the platform incorporating OKRs in order to empower teams to focus and guide their efforts. Well done team!

Super excited about this one! I know the team has worked hard on it, and the initial feedback has been really positive! As someone who loves and really leverages OKRs, I definitely feel the pain of not having a central place to track progress, and especially one that's not close to my daily work. Really looking forward to hearing what everyone else has to say about the feature!

Great to see this finally happening! We've been waiting it and I'm very excited to see how it's going to empower teams even more!

Huge congrats on the launch! This looks like a game-changer for product teams.

One of the advantages of this is that it is modular!

Does this work with Jira and Trello or is it a standalone app?

aweesome

Super excited for the launch of this - having Objectives & OKRs in one place will be incredible for team visibility!

love this! i was waiting for this.