Ana by Vertice - The AI negotiation agent for software purchases
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Ana runs software negotiations on your behalf. It reads your requirements, builds the strategy, drafts every email and tracks every round, updating the plan the moment a vendor responds. Trained on $75bn+ of vendor spend, 32,000+ vendors and 2M+ price points. Procurement buyers using Ana achieve 18% savings on average. Built by Vertice.
Replies
@etuvey, congrats on the launch! Sounds super interesting.
How effective is it? Is it relevant for SMBs trying to apply it to $ 40–$50/month SaaS contracts?
@knolladrian Thank you for the question, Adrian. Ana was built to focus on long tail software spend in larger organizations, where individual contracts are still big enough for a negotiation to move price and terms. Contracts at the $40 to $50 per month level sit outside what it was designed for. Where Ana does fit, procurement buyers using it achieve an average of 18% savings, and it has negotiated $500m in spend across more than 4,000 negotiations.
For tools at that price point, vendors usually sell on fixed self-serve pricing, so there is little room to negotiate. The bigger wins tend to come from removing unused seats, consolidating overlapping tools, and moving to annual billing where the discount justifies it.
@etuvey This one is interesting to me because I'm on both sides of it. I sell SaaS, and I've also bought more than 260 products on AppSumo. The part you're aiming at, the hundreds of smaller tools nobody has time to review, is exactly where renewals slip by unnoticed, so it makes a lot of sense to start there.
Hey Product Hunt I am Gabriel. Today we're launching Ana!
It benchmarks what you should be paying, writes the vendor emails, handles the back-and-forth, and knows when to stop.
Fun lesson from building it: "we're on a tight budget" almost never works. A specific, honest number does. So Ana never makes up a budget.
What's the worst price increase you've just accepted?
Hi, I'm Ethan - head of Data at Vertice. I'm really excited by Ana's launch today. Ana has already saved money for our customers through building detailed negotiation strategies and effective emails, and adapting its responses based on the vendor and Vertice's underlying negotiation and pricing data set. Happy to answer any questions about how Ana works :)
the one about Dial I dread is our SMS/carrier pass-through contracts, those renew on a schedule nobody owns. curious about the email side specifically - when Ana drafts and sends on my behalf, does the vendor rep know they're negotiating with an agent, or does it read as me writing it? that Tanya Wade quote about "doesn't sound like AI at all" is a selling point for us but I'd guess it cuts the other way for the vendor once they figure out what's actually on the other end of the thread
@galdayan It's a widespread problem for sure - contracts renew without oversight, and Ana was built to prevent that. Alongside Ana, the Vertice platform enables you to maintain control and visibility over your stack, with automated reminders scheduled for upcoming renewals so nothing slips through the cracks. You can run Ana as a negotiation copilot: Ana drafts emails personalized to you, which you can review before sending. It's sent from a managed inbox under your name, on your terms and requirements.