3 min practical marketing tips based on research
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Thomas McKinlay

The Science Based Playbook of Pricing - Boost your profits using the latest scientific discoveries

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🎓 The latest science from top business schools
📈 In practical recommendations and examples
💡 Lifetime updates with new research

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Arjan Qhutbullha
Much awaited and such a great timing to re-think pricing! The advise is so clear and applicable in any setting. Can I sign up here for the next one?
Thomas McKinlay
Maker
@arjan_qhutbullha1 Haha awesome, the next will some towards the summer!
Paul Elijas
Congrats on the launch Thomas! Superb product and I love your style/visuals as well. Keep crushing it
Thomas McKinlay
Maker
@elijas Thank you so much Paul! The design took quite a while to put together (being the first playbook) so great to hear that!
Jonathan Taylor
Congrats on the launch! Pricing is tricky -- but relying on gut-feel isn't the right approach. Definitely think lots of folks will benefit from this!
Thomas McKinlay
Maker
@jonathan_taylor3 Exactly, there's was too much value left on the table by going 'by gut-feel'. This should help a lot people out there! Thanks for your support Jonathan!!
Baptiste N
I've been reading Ariyh newsletter for some time, and I can't believe how much it grew over the past months! Couldn't be happier to see this new product you're launching. It just makes so much sense. Congrats on the execution and on the launch!
Thomas McKinlay
Maker
@baptiste_ncls Growing bit by bit! So glad to have you along with for the ride Baptiste - and I highly recommend VidJet for most marketers out there (especially ecommerce)
Christine Bobba
I love Ariyh, one of my favorite newsletters for directing the marketing related decisions I have to make in my role - definitely have learned some unexpected insights!
Thomas McKinlay
Maker
@christine_bobba Thank you so much Christine - really happy to hear that!
Felipe Kharaba
I recommend this playbook, insightful and easy to use. I am not a marketing professional nor in the academia, so this unique tool allows me to get science backed marketing findings that I would have otherwise missed on.
Thomas McKinlay
Maker
@focall Awesome! Thank you Felipe!
Max Satter
I know this is largely built specifically for marketers - but this truly is a must-read for every early-stage CRO/VP Business Succinct & actionable - thanks Tom!
Thomas McKinlay
Maker
@max_g_satter 100% thanks for clarifying that, you're right. Glad you enjoyed it Max!!
David Masover
Getting pricing right is no easy task - this looks like a great resource!
Thomas McKinlay
Maker
@david_masover It sure isn't, but I hope this will make it easier ;) Thanks David!!
Alex Wertheim
Solid actionable information! Recommended!
Thomas McKinlay
Maker
@alex_wertheim Thank you so much Alex!
Luís Otávio Ribeiro
@thomas_mckinlay1 Do you have any insights about marketplace pricing aka take rate?
Thomas McKinlay
Maker
@luisofribeiro Hey Luís - good question. No, research about that's not in there yet (I thought it was a little too niche to cover that at this stage), but I might add it in the future. Thanks for the suggestion :)
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