Brandon Lipman

Bento - Asian food delivered on-demand (SF only)

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Cindy Au
Interesting idea! Echoing other sentiments here, but I'd also like to know more about ingredients/where things are sourced from. I'm also frequently saddened by the lack of more authentic items on Asian menus, so I'm curious if menus are designed more around familiar choices or if there's room for exploration/discovery? To me the greatest thing about Asian food is the diversity of possibilities!
Jason Demant
@shinyee_au Thanks Cindy! We'll definitely be adding more transparency about our ingredients and source locations as we proceed. As for the menu -- the answer is I don't know yet :). We're starting with more familiar choices, but the fun thing about what we're doing is it's easy to experiment, see what demand is and then make a decision on how to proceed.
Ben South Lee
I'm a huge fan of the modularity and an even bigger fan of the focus on Asian cuisine. Margins on Asian food are great. We'll probably start seeing more differentiation between these services based on food type if Bento is a success.
Evan Zhou
Love this idea! Really interesting play on food delivery with the modularity. Could be interesting to add some customization like if I wanted 3 portions-worth of one dish. Are you creating meals themed around different cultures? I.E. a meal created out of Korean dishes vs Japanese dishes. I'm not particularly sensitive about this, but I can see how others could find it somewhat insensitive grouping all types of Asian food together, especially considering there's no Asian on the founding team. Just something I naturally thought of being an Asian American. Also could be a good way to encourage discovering new dishes! Hope to try this some day! Good luck!
Jason Demant
@evanczhou Thanks Evan! We'll be experimenting a lot with our menu and definitely will try different themed ideas. We're big Asian food fans (and passionate about food in general) and we hope we can share that with a lot of other people. Our desire is to serve customizable meals, and so we looked to the bento box for that inspiration, along with how other cultures solve this problem.
@ChuckReynolds
Nice... I'm going to use this tomorrow. Already got banh mi for lunch... sounds good tho!
Jason Demant
@chuckreynolds We'll have lunch available tomorrow as well :) Come early, sold out pretty quick today!
Schlomo Rabinowitz
Seems kinda niche, but who am I to judge? I'm into the product!
Keywon
Do you also have Korean and Thai menu items? I wanted to find out myself, but the UI to get download link didn't work for a non-US cell number -- it keeps forcing +1. Too bad I am out in Asia right now! Screenshot below.
Jason Demant
@keywonc Yes we will certainly rotate Korean and Thai menu items. Thanks for the heads up on the non-US cell phone -- we'll get check this out.
David McGraw
Hey folks, massive congrats on launching yesterday! This was one of my favorites. Great presentation @ Launch and on bentonow.com. Dialing in on perfecting the experience around this will be big. Wish you all the best! Personally, for my wife and I, we'd love to see more about the health side of the house. What/where/how are the ingredients sourced. Which options would be considered the healthiest given our preferences for the day, etc, etc. I'd also like to see an area on the site that reveals where your current kitchens are & have an easy way to request that you take over the downtown of my city.
Jason Demant
Thanks David! We definitely plan on adding more information about the ingredients over time and will be as transparent as possible with everything. We agree this is important. Can you explain more of what you mean by "take over the downtown of my city"? Are you saying to have a place to request we expand to your city?
David McGraw
@jasondemant Exactly. Right now I visit the website/app and it's not clear what areas you serve. Would be nice to throw my e-mail at you to notify me.
Jason Demant
@xmcgraw Yes, very good point. We'll get this added. Thanks!
Khaled Naim
Love it! Food is delicious and delivery is speedy. I was one of the lucky few invited to access the beta and will be ordering Bento again. A lot.
Ketan Anjaria
I've had Mattin's food plenty of times and it's delicious. Just can't wait til service area expands!