This looks awesome.
Interestingly, Google just announced that they will be demoting page rankings for sites that use interstitial popups: https://webmasters.googleblog.co....
How do you guys think this will affect Journeys?
@thingsinmotion Great question Tim! We always strive to adhere our solutions to SEO best practices as they continue to evolve, including the recent update from Google (which will take effect on January 10, 2017).
According to their blog, the only case where Branch Journeys might be affected is the technique described as inline above-the-fold interstitials.
Journeys is not limited only to these forms of interstitials, but provides a variety of digital creatives including simple banners and other formats and page placements coming soon.
In addition, Journeys enables mobile marketers to target specific audience segments based on different user behavior. By combining the audience segmenting capability with the Journey creative, marketers have the flexibility to personalize user flows to ensure all mobile web users have a smooth experience.
Branch is committed to working closely with our clients to optimize their mobile web to app experiences with Journeys and to address any specific concerns related to this Google update to ensure a smooth transition.
To find more information on Journeys, I encourage you to read our blog post and look forward to your product feedback!
https://blog.branch.io/branch-jo...
Brian
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