It analyzes social data - including your brands, products, influencers, sentiment, or even audience demographics - and compares an instant historical average.
Plus, you can benchmark that data against your competitors to truly measure performance.
@aurelie_debeyter@p_agnew Sure. Doing that right away.
Meanwhile, few thoughts if you are doing B2B : Target companies who are hiring for social media manager because if a company is hiring for social media, it will be willing to invest money on this tool.
Target companies who have recently raised funds because if a company has raised funds, it will be spending money on social media.
Hey @aurelie_debeyter,
Can you tell us more about Benchmark and how it differs from other similar products out there.
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Hunter
@jacqvon Hey Jacqueline, I can help! Benchmark is unique as it allows you to compare *any* type of social data. So, for example, I can quickly Benchmark how much each fast food brand's vegan range is talked about, or for example, how many movie lovers are interested in Netflix before and after a major launch. That level of flexibility is unique. For more info on those examples check out my blog: https://www.brandwatch.com/blog/...
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Great starting steps into Brandwatch - give it a go!
How does it know which ones are my competitors? Do I set them myself?
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Hunter
@pupeno You can set them up yourself using a simple search. This means you can search specifically for competitor products (e.g. iPhone 7) rather than just the brand (e.g. Apple). Hope that helps!
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Product Hunt
Great starting steps into Brandwatch - give it a go!
Pros:It's great!
Cons:None!
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