I've heard stories in the last 4 years as an email deliverability consultant that surprised me and sometimes scared me at the fragility of email, and how easily just one factor can severely hurt your business. Here's a few examples:
Client who was a recruiter lost 2 deals worth $50K in 2 weeks because their client never saw their email in time because it landed in spam
Large NetSuite ERP provider had a sales rep sending 50K cold emails a month using Gmass from his primary company email address which tanked the deliverability of the entire company
Large industrial parts wholesaler had someone spoofing their domain which tanked their deliverability
Curious to hear what some of you have experienced and what you did to resolve it?
Next month I'll be re-launching Hello Inbox on PH as a B2B email deliverability SaaS.
But, there's a back story I wanted to share with the community on how I validated the idea, and scaled to $12K MRR before deciding to build and launch a SaaS solution for my clients.
I've spoken to several customers and BETA users trying to determine the correct pricing model for Hello Inbox.
Originally I thought a pay-as-you-go system was the right approach, but after speaking to a few BETA users and customers it turns out maybe that isn't the best approach because several of my features require recurring use.
Roman generals never went into battle with an untested plan. They convened a consilium a no-holds-barred council of war where officers could openly criticize strategy, expose flaws, and prevent stupid mistakes before it was too late.
