Michael Seibel

Cardinal - Your AI product backlog

Cardinal is an opinionated feature backlog. It pulls in your customer feedback, CRM data, and task management issues and uses AI to assess which customers want which features, how important is it for them, and tie them to your product strategy.

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Brian Thomas
Great way to use AI to help prioritize features. This tool can pay for itself and help grow revenue. As others have said, the design is so slick :) Congrats to the team!
Wiz
Thanks @be_a_bubba !
Jake Harrison
Wow, great job! So I understood this product was basically for the product managers. Why you differentiate it with the AI? What is the difference between AI tools and ordinary product? Thank you so much!
Wiz
@jakeharr Hi, it's not only for PMs as GTM teams use to to hold and express what prospects and customers want, AI simply helps you save time and effort having all the context in the systems and suggest things it would require a lot of investment to do on your own
Relja Denic
Congrats on launching!
Wiz
@relja_denic thank you!
Shantanu Bamnavat
Excellent product. Keep up the good work.
Wiz
David strc
I love products that simplify complexity. What's the onboarding process like?
Wiz
Magical @david_strc 🦄 Give it a try
Giuseppe Puglie
congrats for launch! great app!
Agustina Arcolia
Fantastic! Congrats in launching such a great tool Wiz! - Agustina from True Nation
Wiz
@agusarcolia thank you!
Tilak Tamrakar
Congratulations on the launch 🎉🎉
Abhishek Bansal
Interesting product idea. Congrats on the launch All the best! I have a few questions 1. How would this work in the context of B2C space where a small(but varying likely based on severity) subset of users reach out to customer support? 2. At my org, we don't really have the customer feedback data in a structured format(we dont use Gong etc) to feed to the model. What are the different integrations this supports?
Wiz
@abhi_bansal21 1. B2C is indeed a different animal, we don’t currently optimize for it. I don’t think it’s because of a “subset” of users providing feedback as it’s always true, more as to the range of opinions and the way each customer value is determined which varies highly from B2B to B2C 2. Not having a structured tool, data or process can actually be ok. Feedback can flow in manually from any tool and through integrations like HubSpot or Slack that makes it easy to stay with them while collecting the feedback directly
Anton Cherkasov
This sounds like a great tool! How does Cardinal aggregate and analyze the data and feedback from customers, sales, and product needs?
Wiz
@a007mr hey Anton. We have connectors, automations and processes for each. We also have LLMs at the core of the system, ready to help with tedious tasks, with full context and data awareness
Mor Sela
Great question @a007mr. One of our core learnings through the last months was that various teams keep siloed information everywhere. One of the jobs of the PMs is to try to juggle between them all and try to keep up to date. Our system is built to help with bringing this information into one place where all the teams share a source of truth, while still allowing the teams to live in their tools (e.g. Salesforce and Hubspot for GTM, and JIRA / Linear / Shortcut for engineering).