Whoever understands the customer best wins in the marketplace. This book will teach you how to tap into the power of Customer Intimacy and build a better business.
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The title might draw attention to the book, but I'll pass. I wouldn't call my customers 'f*cking'. Perhaps a better title could be "F*cking talk to your customers", to emphasise the action, not the subject.
@thiagoafram Quit being so fucking sensitive. I don't like how you refer to designers as deer. :/
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@abasa As you can see below, I'm not the only one who thinks that. Please respect everyone's opinion. If you want to call your customers like that, do it. I love what @steli is doing with close.io, always get his emails, but I'd rather respect my customers.
@thiagoafram Yeah I get where you're coming from Thiago :) I went back and forth about this but decided to just go for it even if it rubs people the wrong way. I like your variation of the title a lot though :) Next time!
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@steli I appreciate your reply. I'm going through a moment where I'm all about the message, that's why I gave my feedback. Good luck!
Using swear words to attract buyer attention just doesn't work in the same way it used to. I just feel like I'm being yelled at to learn/do a thing and I'd rather not. This is why we desperately need more communications people in SaaS/tech/B2B
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