We went in expecting solo users. We found something much more interesting.

One of our beta users set up Crunchy for her team. Then rolled it out across other markets. Then other teams started asking to use it.

We didn't design for that. It just happened because of how the tool works, one technically capable person sets up the context, builds the template, and the whole team runs it independently from there.

The solo productivity tool we thought we were building is actually a team tool with a hub and spoke structure. One power user, multiple end users, one template that scales across an entire organisation.

We're still figuring out what this means for how we build and price. But it's already changing how we think about go-to-market entirely.

Have you ever had your product used in a way you completely didn't expect?