Did you know food brands pick their colors based on exactly what they want you to feel?
That's one of the rabbit holes I went down for Edition #58 of Curiosity Saved The Cat, which went out this Sunday π«
Red makes you hungry, blue kills your appetite, and orange feels like a snack. None of that is accidental: it's color psychology applied deliberately, and food brands have been doing it for decades. But the more interesting part is that this conversation between your brain and color is happening everywhere, all the time, whether you're looking at a logo or just reaching for a mug in the morning.
The edition goes into the measurable physical effects of color (red raises your heart rate, blue lowers it), what your wardrobe is signaling before you've said a single word, and how film directors use color palettes to tell entire emotional stories without dialogue. There's also a concept from interior design called a "colour story," the thread that quietly connects every room of a home, that I found surprisingly useful to think about beyond just interiors.
The question I left readers with: think about the colors that surround you most often, in your home, your wardrobe, your workspace. Are they there because you chose them, or because they were already there when you arrived?
Curious if anyone here has an answer π
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Check out the full edition here!
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