SaaS Marketing Automation Playbook - 40+ free tips to improve your customer's journey from Dashly

I appreciate the message examples included in each step. It's surely a useful playbook for marketers who are constantly looking for the best SaaS marketing guides to add value to users.

Pros:

Clean design and great visuals Well structured content Covered the different scenarios marketers go through when converting leads

Cons:

none

Beside that it has simple structure of each chapter, so you'll not be lost in the book. And soooo many beatiful and cute illustrations! I definetely would like to get a print version.

Pros:

Simple guide, where you find clear steps to make your marketing strategy awesome! Just read it and the do it.

Cons:

I think it's not a full list of scenarios and you can always add something new to the book.

It's always good to see such resources being produced but I feel there's too much focus on marketing the resource and a lot less focus on the actual content. Hope this is seen as positive feedback.

Pros:

The idea of creating a Playbook like this

Cons:

It's a poor read, very amateurish

Hey everyone, I’m Roman, PM at Dashly.io. First of all, thanks to @chrismessina for supporting Dashly with every launch. We have spent a couple of years providing SaaS teams with a tool to improve their customer’s journey. This book is a compilation of the best action plans that these teams use. So we collected their tactics and described it in details going from the lead capturing to the fighting with churn rate. We have already received positive feedback from Customer Success experts on SaaStr and Startup Grind Global. Looking forward to hearing yours! The book is available in PDF.

@roman_eaton Great and handy resource ! :)

Thanks @lubo, for your upvote, waiting for your feedback on the book after the first glimpse. BTW you have the best nickname!

Use it at your products.

Pros:

I'm know this team many years, they have strong experience at user understanding, and their knowledge is useful for me.

Cons:

I'm recommend improve language (name of metrics and etc).

Thanks for putting it all together!

Hi! Up until recently we were getting most incoming requests from chat on our website, but now customers tend to use other channels. Can you advise on best practices for handling those channels?

Wow, such a cool book! It's greate you guys sharing your experience with others like that. Seems like a very versatile scenarios usage, guess it could be usefull not only for a startups but for a more developed companies too. Just a thought - I bet you have a lot of exp in ecommerce too, seeing as the whole email, popups etc. business is more than relevant for them. Have you thought about making a playbook for them too?