Acquisition: SEO, outbound, partnerships, paid channels
Conversion: positioning, offers, pricing, sales
Operations: processes, integrations, automation
AI: research, content, support, workflows
Product: features, services, markets, retention
Yet some of the businesses I have worked with still choose to stick with old patterns or legacy systems, regardless of how much technology has evolved.
I worked with a manufacturer and retail business that had been operating for more than 50 years.
They started by writing their operations on paper. Quotes, invoices, technical details, customer information. You can imagine.
Their data existed in physical folders, stored across shelves and organized by file numbers.
I recommended moving to cloud-based documents, digital invoicing, and email management through a CRM.
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