Drift
Customer communication app for product marketers
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Drift Intel - Start Meaningful Conversations On Your Website in Real-Time

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What if you could instantly recognize qualified leads and target accounts without forms? Sound too good to be true? Well not anymore.

That's why we built Drift Intel. Powered by Clearbit, capture all the info you need to start having meaningful conversations with potential customers in real-time, without forms.

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It is great if it works. I just tried it and it thought I was Vesper Capital Partners and I got the message: "Hey Vesper Capital Partners! Want to give your sales team X-RAY vision?" Switched off the VPN and it was more accurate.
we use your IP Address so it would definitely give different results on your VPN. And yes, it’s not 100% perfect but the way our friends at Clearbit have built it ensures that it gets better as it scales.
Hunter
The old approach of driving people to your website only to have them fill out forms to talk to someone or consume your content is a thing of the past. I know that when I have questions about a product, I want answers in real-time and specific to me and my business. That's the expectation people have from businesses they engage with. Drift Intel allows for just that - real-time, personalized conversations with actual people. We're now that much closer to saying goodbye to forms!
Wow that's great for us as a website owner. But i think it's awkward for users. Scenario: john visiting our websites and chat displayed 'hi john, need help?' John: what? How do you know my name? Are you spying on me?
It is not personal information. It is strictly company information. Instead of your example, you might see something like: "Hey there Pied Piper, we help hundreds of companies just like yours to manage your system logs for monitoring and troubleshooting. Chat here if you have questions."
Maker
Today we launched a new integration & partnership with our friends at over at Clearbit. We built Drift Intel to remove the friction from B2B buying and help businesses deliver amazing experiences to their potential customers. Drift Intel gives businesses everything they need to have meaningful conversations in real-time without forms. This is the next step in a world without forms and we’d love your feedback.

Love getting notified when my lead comes to the site after I've started my outreach and they are greeted with a welcome note from me!

Pros:

Personalized messaging and dynamic segmenting - HUGEEEE

Cons:

too early to say

Love the feedback so far. What else?
This seems very creepy from the perspective of an average internet user. How does Clearbit know my name and what company I work for?
LOVE Drift and it looks like you folks are doing some interesting things with site chat as a platform. I'd be really interested to see the data you have on how effective this is - I'd echo the people here guessing that a visitor would be weirded out by this (even in the tech realm where Clearbit has the best data), and it could have the opposite effect and drive them away (and possibly be hesitant to even return to your site at all). In this day and age of paranoia over spying/personal information, I'd be curious to see what led to this product!
Why the overly dramatic (stressful?) music on the video?