Launching tomorrow: An AI course builder for fitness coaches (solo founder, 6 months of building)
Hey PH community,
I'm launching Excellion tomorrow at 12:01 AM PT and wanted to give you all a preview before the chaos starts.
Quick story: 6 months ago I was a fitness-adjacent guy watching coaches I knew pay $179-499/month for Kajabi or $99+/month for Passion.io, and still spend weekends building course sites manually. The AI-to-course gap was obvious. I started building.
Excellion is an AI course site builder for fitness coaches.
- Answer 4 questions (audience, goal, duration, niche)
- AI generates your full course in 60 seconds
- Curriculum, lessons, sales page, all on your own domain
- $79/month flat, no revenue share
The stack: Lovable frontend, Supabase backend, Stripe Connect, Claude Sonnet 4.6 across 7 Edge Functions.
A few questions I'd love this community's thoughts on:
1. Fitness coaches are my primary ICP, but looksmaxxing, bodybuilding, and online coaching niches also fit. Am I right to stay narrow or should I broaden the positioning for PH day?
2. For solo PH launches, what actually moved the needle for you on launch day? First comment quality? Timing? Outreach? DMs?
3. Anyone launched a SaaS in the health/fitness space recently? What category did you pick on PH and did it matter?
Will be lurking in this thread all night and tomorrow. Drop any questions or feedback. The launch page goes live at 12:01 AM PT I'll link it in the comments the moment it does.
Appreciate you all.


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