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Dan Pantelo

Marpipe 1.0 - The first multivariate testing platform for ad creative

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Testing your ad creative is the most important thing for performance, but actually doing it sucks. Marpipe automates the entire process.
From startups to enterprises, use your assets to build/launch/analyze perfect multivariate tests & discover ads that win.

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adam tropp
Wow, this sounds super cool. Can I view my ad performance broken down by subcategories? I've always dreamed of having a convenient way of seeing results per audience, out-of-image-copy, etc. Would be a big boost to my creative intelligence gathering process if I could do that in a less cumbersome way...
Pierce Porterfield
Maker
@glsshsthrwngstn Yes, we give users the ability to view their performance results: In-image-copy, out-of-image copy, images, graphics, backgrounds, audiences, etc
adam tropp
@pierce_engineer WOWIIIIIIIEEEEEEEEE! That is great news. I will definitely have to check out Marpipe!
Sachit Gupta
There's moments as a marketer when you look at a product and go, whoa this is going to the change the game and create a new category. That's exactly how I felt when @danpantelo showed me Marpipe for the first time! Congrats on the launch - this is going to go into the toolbox of every marketer!
Dan Pantelo
Maker
@sachitgupta Sachit - an endorsement like this from you is so particularly special to us and our team. Thank you for the incredible words here.
Shannon S
Not quite the first fyi, https://adoptics.com. Nice looking product though.
Dan Pantelo
Maker
@sprfrkr Thanks Shannon! Adoptics is awesome and we're fans of their work in the space. But Adoptics is an A/B testing platform, not multivariate testing. When I was running an agency in my past life, I found that A/B testing would only tell me which ad was the best, but not WHY. With multivariate testing, which is much more annoying to do, we can actually understand WHY our best ads work well. Would you be open to getting a personal demo of Marpipe from me to see the difference?
Shannon S
@danpantelo great insight! Though, multivariate with ads is tough to reach statistical significance of 90%+, anything less is not a data driven decision. Still, it looks like an amazing app!
Dan Pantelo
Maker
@sprfrkr totally agreed! That's why we let users set their desired level of statistical significance in the launch settings, but we can also test a surprisingly large amount of variables for cheap. For instance, we usually hit 90%+ if we spend 75% of the avg CPA per ad. SO, if your avg CPA is $10, then you should spend $7.5 per ad in a test, so you can test 100 ads for just $750 in ad spend! I would really love to show you how it works myself if you're open to it.
Andrew Przybylski
Couldn't be more proud to see this launch. You and the team have worked so hard. Really great to see this in creators hands and what they make of it 🔥
Bill Bunch
@andrewprzy1 What a great product!
Dan Pantelo
Maker
@andrewprzy1 thanks so much Andrew - couldn't have done it without your help along the way, seriously..
Bogdan Ionita
Just wow, it could help us save weeks in display a/b testing and should put all designers on the same page.
Dan Pantelo
Maker
@bogdan_ionita incredible, can't wait for you to get into it Bogdan - let me know if you'd like a demo!
Bogdan Ionita
@danpantelo Marketing team is giving it a look, let's see what they come up with. Keep in touch!
Dan Pantelo
Maker
@bogdan_ionita you got it!
Sam Russo
This idea is awesome, excited to try it out!
Dan Pantelo
Maker
@sam_russo Thanks Sam, I'll see you there!
Color
Great team and product! Congratulations on the launch!
Pierce Porterfield
Maker
@colorinthesnow Appreciate the love!
Scott Friedman
It's about time someone figured how to maximize marketing campaign spends and find a way to leverage AI to ensure ads are presented to its audience in a way that resonates the most. Love it!
Pierce Porterfield
Maker
@scottfriedman6 Theres an advertising renaissance on the horizon
Wills Hapworth
This is a no brainer for anyone who values evidence and data and truth to drive decision making. This is about the difference between 'I think it looks good and will work' and 'I know it works'. this is the new standard in developing creative that drives real results across ROI that matters: sales, engagement, other conversion metrics, etc. stop guessing and winging it!
Pierce Porterfield
Maker
@wills_hapworth1 Couldn't have said it better myself, thanks Will!
Andrew Przybylski
@danpantelo Techstars is partnered with some large corporates, do you have an enterprise model or is that on the roadmap?
Dan Pantelo
Maker
@andrew_przybylski2 absolutely! We're already working with large enterprises like Segment, Tubi, Mars, and PepsiCo - I'd love to connect with you to see how we can bring enable the Techstars portfolio to achieve breakthrough performance.
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