This is pretty fun. I'd love to have support for multiple twitter accounts.
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tl;dr You use ♡s (in-app currency) to become a person's biggest fan ("buy" them). As long as you are their biggest fan ("own" them), you earn hearts over time. When you "buy" a person, the price to buy them from you goes up. The ♡s you use to buy them goes to the person who was their biggest fan. Bidding wars for new members, as they are cheap. You can only be The One (most famous) by being bought and sold over and over.
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