This is neat. But to describe it as "new" as they do on their homepage is...misleading at best. Unless we're pretending Rent-a-Center doesn't exist, that tiny little 3 billion dollar, 40+ year old company with a nearly identical (but brick-and-mortar) biz model.
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Splitting this comment because it's too long for PH.
I think this is a great idea but missed the mark. I see a few mentions of coworking spaces as perfect clients. We own two spaces and are looking to opening a third and i wouldn't use this service (and upfront cash is always definitely an issue). I see a lot of mention of IKEA and paired with a low interest teaser rate credit and is a much better deal then the prices you guys are currently offering.
To be honest- we would (and will) just go buy our desks and chairs from Autonomous. They offer a motorized standing desk/ergo chair combo for less than $500 which they'll finance at 0% with Affirm over a 12 month period. Do the math and this is an order of magnitude cheaper AND you own the furniture.
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I'll also just briefly touch on amortizing the cost depreciation of assets when running any business. Furniture is considered an asset to your business. You can also write off depreciation over a number of years on your tax returns. I'm simplifying thing for clarity but when you shift this to a rental scenario- you loose the ability to write down these "losses". This might not be completely a deal breaker but It's certainly something you should consider when deciding to go rent vs ownership.
I would love to use this- I really would - it would certainly make our lives easier but the economics just aren't there. I'd be happy to provide any more feedback for you being that we seem to be your target customer and have a lot of experience/opinions in the space.
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In india there is furlenco startup working on this idea. And they're growing. Hope this can be successful in US too
@pelin_ruzgar - we'd love to jump the pond to Turkey! Give us some time, and hopefully we can make it over to you.
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@jay_reno awesome! I can help you with the turkish translation :)
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Millennials are time rich and money poor.
It's much cheaper to go to IKEA or Wayfairer then post the stuff on Craigslist and have someone buy it or take it for free. That's what I did in my college days.
If you're focusing on millennials who live in SF and NYC good luck! They can't even afford their rent.
Rent-A-Center and Aaron's which are both publicly traded companies that are in rental space focus on working class folks with payment plans that allow them to own the furniture among many other options.
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