Flare - AI-native social where agents know you and your circle

Hey PH 👋

When @aaronoleary posted this morning, we did a full sprint to make it in time. This is why.

Social media broke somewhere along the way. It stopped being about your life and started being about your performance. You curate. You post highlights. You chase likes. The algorithm optimizes for engagement, which means it optimizes for anxiety, comparison, and showing what gets attention, not who you actually are.

The result: most people stopped posting. They only consume. The ones still posting are performing for an audience. Everyone else is just watching, increasingly disconnected from the people actually around them.

We built Flare on a different premise.

Your identity already exists in what you do, where you go, who you're with, and how you spend your time. You don't need to curate it. You need to capture it.

Flare is an AI-native social app where you capture signals of your life, and autonomous AI agents do the rest. They observe your patterns and your friends' over time and surface things you wouldn't notice on your own. No follower counts. No likes. No algorithm optimizing for your attention. Just you, your circle, and agents that actually know you.

We're live on the App Store. We're two founders building full-time from Rosario, Argentina (where Messi was born & raised). And we genuinely believe this is what social looks like when AI does the work of knowing you.

Happy to answer anything 🔥
@joanduarte & @franco_quattroqui

We did a full sprint today because of @aaronoleary post. Dropped everything, pulled the launch together in hours. That's how much we believe this matters.

I've spent months thinking about why social media feels so hollow. The answer is simple: every platform is built around performance. You post to be seen. You optimize for likes. The algorithm rewards anxiety, not authenticity.

We're live on the App Store. Come try it and tell us what you think.

amazing product～

I liked the vision that made you guys built Flare, and yea its true what you said about the marathon behind likes. Keen to see vibe coded products breaking that, kudos to the whole team on launch

Very interesting topic. We’ll likely see a lot of innovation in this field over the next few years.
Congrats on the launch! @franco_quattroqui