How many startups launch without pricing page or maybe remove it after the launch?

I’ve had a lot of conversations lately, and there’s one pattern that keeps showing up.

You launch. Signups roll in. Everything feels great.
But as the product grows, pricing becomes a mess.
More complexity. Harder to manage. And suddenly, you're stuck.

Do you double down on the product or stop and figure out pricing?

For most teams, it becomes one of two paths:

Path 1: You treat pricing like a product. Features, tiers, plans, discounts – it becomes its own development cycle.
Path 2: You and your team scribble numbers into a spreadsheet and hope it works.

Neither scales.

When pricing is treated as a side project, it becomes a bottleneck. At scale, that bottleneck forces a tough choice: evaluate complex billing tools or keep juggling spreadsheets while your team should be shipping product.

Pricing shouldn't just evolve with your numbers. It needs to evolve with your product. It should be a long-term strategy, not something you patch together every quarter.

So, are you building a product that scales or just hoping your pricing keeps up?