I think HFTN (Human Follow-Through Network) is now a distinct product category, especially for users whose real problem is execution rather than planning.
A lot of makers build for planning, tracking, and optimization. All useful. But behavior often changes fastest when another person becomes part of the loop.
Not in a corporate, guilt-heavy way. More in a human way.
Someone notices. Someone asks. Someone expects the update. Someone celebrates the small win.
AI productivity apps: reminders, quotes, "motivation." But it doesn't work. People abandon 80% of tasks.
Focido where humans remain. Real users see your goals, send personal nudges, wait for replies. Because only a human understands why "tomorrow" never comes.
We kept seeing a pattern in user feedback: people were turning off notifications, not because Focido wasn't working, but because it was working too aggressively.
Accountability breaks when it starts feeling like surveillance.
We shipped something users kept asking about: control over when you get nudged.
You can now pick a custom start and end time for reminders. Sounds small. But if you're a night owl getting pinged at 8am by your motivator, it's everything.
What's new:
Favorites redesigned into People, Tasks, and Clubs tabs
Share user profiles via deep links
Leaderboard: tap any user to open their profile
Custom nudge start/end time
Password change + profile visibility settings
Premium success screen and cleaner profile edit menu
We added the settings screen people have been asking for (notifications, language, account deletion) and made categories tappable from anywhere. Small but mighty.
We just rolled out an update focused on clarity and stability - the kind of stuff users don't notice until it's not broken.
The big one: motivators got a complete overhaul. New dialogues, a visible queue so you know who's next, and an invite flow that doesn't feel like a puzzle. Before this, people were getting nudges from mystery humans. Not ideal for a social accountability app.
Also added:
Swipe gestures for folders/tags (rename or delete)
Task deletion from the view screen for task owners
Proper error screens when the server is unavailable (instead of a blank void)