Hiten Shah

Forget The Funnel Memberships - Where SaaS leaders create scalable, customer-led growth

Forget the Funnel Memberships give SaaS growth leaders a straightforward, supportive, and proven process to find customer insights — and turn those insights into scalable, revenue-generating outcomes.

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Fabrizio Trotti
The amount of value I got from Forget the Funnel is unbelievable! It is one of the few places where marketing is approached holistically, with specific emphasis on how to prepare before actually getting to tactics. @ggiiaa, @clairesuellen and the whole community have shared precious advises in many occasions, from how to do customers research to how to translate that into a website redesign. If you work in Saas, but even if you are a marketer who wants to up their game, I strongly recommend joining. You will never ever go back!
Claire Suellentrop
@fabriziotrotti It is so humbling to read this, Fabrizio. SO glad to hear that FTF has been helpful, you are an invaluable member of the community! 🙏 💛
Edward Ford
When people ask me for the best resources on SaaS marketing, Forget The Funnel is always top of mind. I've learned a huge amount about SaaS marketing, growth, and strategy from Claire & Gia and it's absolutely helped me become a better marketer and grow my career. If you're in SaaS marketing, you need to get involved with FTF! 🙌
Claire Suellentrop
@nordicedward And thank *you* for sharing YOUR wisdom on FTF, too! 🙏💛
Keith Perhac
Forget the Funnel is one of the smartest and most effective methodologies to get insight into how your customers think, and what makes them convert. If you're in SaaS, you owe it to yourself to check out this amazing new update that @ggiiaa and @ClaireSuellen have put together.
Claire Suellentrop
@harisenbon79 Thank *so* much for the kind words + vote of confidence, Keith! 🙏
Stuart Balcombe
If there are 2 people I trust when it comes to SaaS marketing its @clairesuellen and @ggiiaa. They've led marketing at top companies, taught everything they know for years for free at Forget the Funnel, and have just generally been incredibly supportive people. When they first announced the Pro membership for Forget the Funnel not too long ago I didn't think twice and became a customer on the spot. From the Customer Led Course materials, to the supportive community and regular group sessions with Claire and Gia a Forget the Funnel membership is a MUST HAVE for any marketer tasked with driving sustainable growth. This isn't a course from a "guru". Claire and Gia live and breath marketing that works every day and are truly invested in making others successful. I feel lucky to know and learn from them every day!
Claire Suellentrop
@stub91 It's such an honor to have you as one of our very first Pro members. THANK YOU for your kind words here, your confidence in us, and for being an invaluable part of FTF! 🙏 💛
Georgiana Laudi
@stub91 wow Stuart, this means so so much ❤️
Kate Harvey
Yay!! I am so thankful for all the incredible resources shared via Forget the Funnel and am thrilled to see the resources available via membership. If you're a SaaS marketer, it doesn't get better than this. Forget the webinars where you'll listen intentely for an hour to come away with a couple of gems. These resources are the actionable insights you can turn around and put to use in your own company the same day.
Georgiana Laudi
@authorkate your longtime support is so appreciated, Kate. Thanks for being along for the ride 🙏
Bobby Marhamat
Hands down you two have been game changing -- the way you think, the way you put things together is like marketing magic. Excited to see this launch -- and as others are stating your guidance is exactly what SaaS leaders need these days to be able to create scalable growth. @clairesuellen and @ggiiaa thanks for sharing your wisdom!
Georgiana Laudi
@bobby_marhamat that means a ton, Bobby!! 🙏
Els Aerts
Can’t think of anyone smarter or more generous with their knowledge to learn from than @clairesuellen and @ggiiaa. SaaS marketers, you are in for a treat.
Claire Suellentrop
@els_aerts Thank you SO much, Els! 💖💖
Jane Portman
Congrats FTF team on shaping this amazing new format. It's a blast 🔥
Claire Suellentrop
@uibreakfast Thank you so so much, Jane! 🙏 💛
Alex Birkett
This is exciting! I've loved all the content you've put out with FTF in the past and am really looking forward to checking out the membership
Claire Suellentrop
@iamalexbirkett Thanks a ton, Alex! AND thank you for sharing *your* wisdom on FTF. 🙏 😎
Kim McCaffery
I emphatically recommend Forget the Funnel When Claire and Gia say they launched with a mission to “help SaaS leaders get out of the weeds of piecemeal marketing tactics” –– this described me to a T. Forget the Funnel has given me the foundation and language to build strategies that get traction and gain stakeholder buy-in. But the program has also helped me understand the true value of my role which ultimately empowered me to advocate for more visibility within the organization. The program and community have been invaluable to my work and professional development. And I’m grateful to be counted among the members who have been a consistent source of insight and inspiration.
Georgiana Laudi
@kim_mc ahhh this makes me so so happy 😍 thank you for being an outstanding member of this community, Kim.