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Max Bernstein

How To Edit Sales Copy Like a Pro - A guide built in Notion (web) on how to edit sales copy

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When it comes to sales copy you can pretty much toss out the normal rules of editing.
Sales copy should be written like you talk. It should be conversational.
So when it comes to editing you need to edit to persuade.
You need to edit for impact.

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Max Bernstein
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There are thousands of "How to Write Copy" guides but I struggled to find many "How to Edit Sales Copy" guides. The best one I found was "The Halbert Copywriting Method III" and it is awesome. The problem though is it is a book and the last thing I want to do after spending hours writing sales copy is to read a book on how to edit it. This product is a condensed version of the book plus tons of other tips, tricks, and resources I have picked up along the way.