The biggest problem with ads isn’t targeting. It’s attention, Let us fix it for you.

Hey everyone,
I’m Karan — building GazeIQ.

We kept running into the same problem: We’d spend hours designing an ad. It looked clean, well-balanced, and “correct.” Then we’d launch it… and realize people never even noticed the important part. This isn’t random.

There’s strong research behind how humans process visuals. Eye-tracking and even fMRI studies show that attention follows patterns — driven by things like contrast, faces, gaze direction, and hierarchy. But most ad decisions are still based on intuition. Which means you only learn what worked after the budget is already spent.

So we asked a simple question: Can we test attention before launching an ad?

That led to GazeIQ. With GazeIQ, you can:

• Upload any ad creative

• See where people are likely to look first

• Get a simple attention score (0–100)

• Identify what’s being ignored

• Compare A/B variants before spending money

One small example:

We tested a creative where the model wasn’t looking at the product. Then we changed just the gaze direction. CTR increased by ~26%.

Same design. Same copy. Just better attention alignment. We’re not trying to replace real users. But if we can help catch obvious attention leaks before launch, that alone can save a lot of wasted spend.

Still early, but that’s the direction.

Would love your thoughts, feedback, or even pushback.