14.2% vs 11.8% Click-Through, 22% Lower Revenue
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Two pricing headlines, 30 days, 22,000 visitors. Headline A won signup clicks: 14.2% vs 11.8%. I shipped A.
Three months later: Headline B produced 22% higher revenue per visitor. Fewer signups, better customers. I optimized for the wrong metric at the start. Has anyone else had a conversion "winner" that lost on revenue?
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