Do you know a marketing trick that not a lot of people know or use but is really effective?

There is a one I don't prefer but effective that is shockvertising, which means paying influencers to create controversy or generate buzz around a product. This approach can effectively to generate attention and engagement by deliberately sparking strong emotions and reactions among the target audience. While it generally work great in generating initial awareness, it can also be risky and potentially backfire if not executed carefully. That's the key point why I don't like it.

Podcasting would be the one. It opened so many doors for me, but I've been doing it for over 4 years so consistency is key.

Thanks for sharing, I love PH for content like this, it's great to see other people commenting with such meaning.

Many good tricks, and I will use them in the future. 😄 Thank you for the thread!

Use interactive content marketing

I’ve found the “Trojan Horse” effect to work really well. No, it’s not a virus, but it’s about focusing on one aspect of your product or service that is different and really getting granular with the target audience. The messaging has to be compelling so they see a huge benefit for them to engage. Once they engage, as you’re explaining how it works, you show off the rest of your solution passively and see if they bite. Worst case scenario they buy your service for the first thing you promoted and you start growing the relationship, best case, they buy all of your services.

Painkiller vs sweetener. Too many make sweetners. Instead solve a real pain. And then highlight how your product solves that pain. There might be other features in your product that are sweeteners which are nice. But hide that in the marketing. Double down on the painkiller.

I may not be a marketing expert, but I also think social proof is POWERFUL in influencing prospect decision. Especially on social media. I mean, social media has " ocial" in it, so you'd expect to see people, faces, names, stories (especially success stories) and, overall, see others. What was their experience? Did they like the product/service? Why or why not? At the end of the day, we're social creatures and we're influenced by others to some degree. Another "trick" I noticed that works is making EVERYTHING (product, services, social media posts, articles, whatever) with the intent to help its users. This may not be a technique, but something that applies to all marketing areas. Whenever I focus on helping people instead of making something perfect, something that "looks good" or something that my boss would approve, I see more results. This might mean giving away free stuff. Giveaways or free lead generations are a standard marketing tool, but boy oh boy, give people something truly valuable and you get them HOOKED. Can't wait to read more on this thread! 🤘