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Do you know a marketing trick that not a lot of people know or use but is really effective?

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One marketing trick that I've found to be really effective is using social proof. It could be in the form of customer reviews or testimonials, statistics about the number of people who have used your product, or even influencer endorsements. Do you know any marketing tricks that not a lot of people know but are really effective? I'm always looking for new ideas to try out.
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olivia David
Hello there, Yes, there are many marketing tricks that can be highly effective but not widely known. Here are a few to consider: Use "exit-intent" popups: These are popups that appear when a user is about to leave your website, offering them a special deal or discount to encourage them to stay or make a purchase. Personalize your marketing messages: Personalization is a powerful tool that can increase engagement and conversion rates. Use data to tailor your marketing messages to individual users, such as by addressing them by name or recommending products based on their previous purchases. Offer a free trial or demo: Giving potential customers the opportunity to try your product or service before they commit to purchasing can be highly effective in converting them into paying customers. Use scarcity tactics: Limited-time offers, low stock notifications, and other tactics that create a sense of scarcity can be highly effective in driving conversions. Leverage the power of storytelling: Use storytelling to create an emotional connection with your audience and make your brand more memorable. Share stories about your company's history, your team members, or even your customers to help humanize your brand. Use influencer marketing: Influencer marketing involves partnering with social media influencers to promote your brand to their followers. This can be a highly effective way to reach new audiences and build trust with potential customers. These are just a few examples of marketing tricks that can be highly effective when used correctly. Experiment with different tactics to see what works best for your brand and audience. Best Regards Olivia devid
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@olivia_david1 Thank you so much for the detailed answer! I'll be using these from now on 😊
Debajit Sarkar
If you are building a SaaS product then this marketing tool might come handy: Build free side projects related to your SaaS to drive traffic to paid product. This is a marketing strategy that involves creating free and useful tools or resources that are related to your main product, and using them to attract potential customers to your paid product. For instance, let's say your SaaS product is a video editing software. What you can do is build a free tool that helps people create video thumbnails or captions, and then promote your paid product as a more comprehensive solution for video editing. The idea is to provide value to your target audience and generate interest in your paid product.
Shubhangi
@dsarkar products like canva,Fueler are a great example of this
Jordan Ellis
@dsarkar That's super genius!
Ezgi Yeğinaltay
@dsarkar This is an amazing technique that also got me using a lot of products lol
Richard Gao
@dsarkar Yep, this is what I'm doing with evoke-app.com by creating a free open source Bubble plugin :)
Peyt Spencer Dewar
@dsarkar insightful thank you
Ishwar Jha
One trick that blown me away: I was watching an episode of Shark Tank India. A contestant who generates all her business through online and has 60% referral business said "Every morning, she publishes are social media between 6 - 7 am. When people wake up they check their mobile and notification which reminds them that they have to order the flour from her. 60% referral business by using one simple trick. Reminding customers every morning when they wake up.
Hashir Ahmed
@ishwarjha that is mind blowing and so accurate
Ezgi Yeğinaltay
@ishwarjha That's actually very clever!
Richard Gao
@ishwarjha Seems like it would work great for ecommerce!
Ishwar Jha
@richard_gao2 I feel it would work for other companies as well if you carefully plan, design and time your marketing engagements with your customer.
Sandra Djajic
We focus on creating emotional connection with our audience. It has been proven that people often make purchasing decisions based on emotions more than logic, so building trust and loyalty through emotional connections will lead to more sales :)
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@sandradjajic I agree! We're so used to seeing people use hacks and tips that make them ignore the most important thing, emotions. It feels really good to connect with another person naturally rather than some hack.
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Hashir Ahmed
Yes, there's actually a marketing trick that's not commonly used but has been proven to be highly effective. It's "foot-in-the-door" technique, and it involves starting with a small request or favor that is easy for the customer to say yes to, and then following up with a larger request that requires more commitment. Let's say, if you're selling a subscription service, you could start by offering a free trial or a low-cost introductory offer, and then follow up with a request for a longer-term commitment. This technique has been shown to increase the likelihood of customers saying yes to the larger request, and can be a great way to build trust and loyalty with your audience.
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@hashir_ahmed1 I think with this method you have to be really cautious with what you request each time. But it sounds useful. Thank you!
Igor Lysenko
Hello! I think even if they know, they are unlikely to say the key to their formula of life, because it brings them income.
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@ixord I agree!
Matthias Strafinger
Also interested. Need that one right now for my launch today. :)
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@matthias_strafinger Look under this discussion there are a lot of useful tips!
Jason T
An effective method that works for me is - start a YouTube channel and share your experience by providing high value content. Once a month hold a webinar where you answer questions that your viewers will post. Ask viewers to share their email ID so that you can share pdf files of your content with them.
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@jasont Youtube is a great platform to use when it comes to marketing!
Anel Oruč
Hey there! Have you tried leveraging user-generated content? Not claiming it is not a well-known trick. But it can be really beneficial for your brand. You are reposting user-generated content on your own social media channels, with proper credit to the original creator. Additionally, you can run contests or giveaways that encourage users to create and share their own content related to your brand. By leveraging user-generated content, you can increase engagement, build your brand, and increase audience reach.
Ezgi Yeğinaltay
@anel_oruc Hi! Yes, I've tried leveraging user-generated content and let me tell you it works really well!
Richard Gao
Building in public of course! But a great one is also selling back to people that sell to you I've gotten promotional DMs and simply just promoted my services back to these people :)
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@richard_gao2 That's one clever way to do it!
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