How did you come up with your startup's name?

There are so many stories But my favorite is the first project that got me started. A childhood friend reached out to give word that we lost another friend from school days. It really enlivened us to stay close, but through letter writing, like we did when we were younger. So we went back to writing letters, & she collected little sayings that she found humorous in our correspondence. She really started expressing the desire to have a place to write together online, like a joint journal or even a book. It was a big leap of faith, but her encouragement was so inspiring to me. I build her a blogger blog, because she could not do it herself, so she would have an outlet to be creative online, as she is very artistic at home. Long story long, we did build the blog from something she had written as a DearHeart note, we called it "TheTenderTwo" We are still building it 4 years later, at a grandma kind of pace, but it continues to grow. I've had to migrate it recently, so it's still always a #learninginpublic project. It also was the starting point for all my other projects, all the other domains, blogs, journals, learning, everything I'm building online started from those letters. It's my most treasured project of all.