Our main channel is marketplace traffic. As Planyway is the addon for Trello, Jira and GitHub, we have pages on their marketplaces which gives us the biggest part of our traffic, especially when we're featured there.
Then, there is organic traffic. I've experimented with 2 strategies: blog and landing pages. Landing pages don't work for us at all, or I can't make them work. But we get quite good traffic from blog articles. We also share them with our users by email.
Recently, we started experimenting with paid traffic in Google Ads for Jira app. But it turned out that it makes more sense to send users right to the marketplace page, not the website, as the path is shorter this way. In general, it also works pretty well. ROI is good.
I also have been thinking about video content like YouTube, but now it seems too sophisticated for such a small team and limited resources. BTW, if someone has experince with YouTube, I'd appreciate tips:)
@mehdidjabri It really depends on your domain but I would start with something consistent, If possible posting mew blog posts once/twice a week will start showing faster results. There aren't any magic tricks the basic thought you should be let by is that google loves more content and control meaning it is not only that good content matters but also all graphics (like writing a good ALT description for photos for instance) so that google knows exactly what your website is offering. I think this is a great way to start and then look at your analytics in terms of which blog post gathered more traffic or got more engagement as in clicks and go with that. Hope that helps :)
At our startup, we focus heavily on content marketing to provide value and draw in organic traffic, complemented by targeted social media campaigns to reach niche audiences. We’re also experimenting with strategic partnerships to cross-promote services and tap into new customer bases.
Right now, I'm working on two new sites, so organic traffic is pretty low so far (normally, that's my primary method). I'm focusing on building an email list, using social media, and publishing on other platforms like Reddit and Indie Hackers.
Blogs, content and cooperations with (tech) partners so they promote our product to their subscribers and vice versa
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(1) YouTube videos.
(2) Low competition key words. Some of these can be found when you search for something on Google, you may see these under the section called “Related Searches” once you scroll down
At our startup, we focus heavily on content marketing and SEO to build organic traffic, complemented by strategic partnerships that align with our brand's values. It's a dynamic mix that drives engagement and helps us connect with our target audience authentically.
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Website + social media. The key factor is content.
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Right now we're focusing on guerilla marketing by placing stickers around various cities.
In your experience @matteo_zumpano, what has been the most effective strategy for netjet.io so far?
(PS obligatory shill to our early access waitlist https://kali.day/)
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